Page 10 - FOOD SUPPLEMENT GROUP 4

Purchase decision

- The fourth stage of consumer decision-
making process.
Reflects the impact of marketing
communication.
- Which is advertising (tv, radio) social media,
podcasts, videos & blogs.
The change in behavior occurs because of
experience.
- If the product is good, the consumer will repeat
to buy the product no matter what.
Learning involves a change in behavior.

- The consumer who is exposed to marketing will
respond to their purchases.

Post-purchase decision

- The final stage of consumer decision-
making process.
Learning involves a change in behavior.
- The consumer who is exposed to
marketing will respond to its purchases

and uses.
The change in behavior also occurs
because of experience.
- When we have experience with the
product or service, we will know about the
next product that we will buy.