Page 11 - FOOD SUPPLEMENT GROUP 4

PERCEPTION
PERCEPTION

a) Explain how perception can influence the consumer decision
making process for a product.

PROBLEM &
PROBLEM &
NEED RECOGNITION
NEED RECOGNITION
the consumer only focus to need a food
supplement that can help in lose their
weight only.
consumer think that they do not need

food supplement, consumer B think that
they need food supplement. But both of
them have a same goals which is to lose

some weight.
consumer with selective retention more
prefer underrated food supplement to
try something new.

INFORMATION SEARCH
INFORMATION SEARCH

consumer with selective attention
perception only search information from
own relatives.
for selective distortion, consumer A and
B might use different method of source

to search information.
consumer with selective retention will
find the information that not common

to know.