Page 7 - FOOD SUPPLEMENT GROUP 4

C) DISCUSS HOW PERSONALITY FACTORS CAN
INFLUENCES CONSUMER DECISION MAKING
PROCESS FOR A PRODUCT

PROBLEM AND RECOGNITION

Consumer recognise that current products
not more effective on them and they have
to be brave and take risk to try a new
product with new formula and ingredient.
Consumers tend to evaluate local
products not so objective or not fully their
needs. This will make marketers have to
be more struggle to prove local products
also worth it to purchase.
Consumer that study a lot will not just
purchase product straightly. So, thats
why our product have a lot of visual and
information detail for consumers.

INFORMATION RESEARCH

Because of they have trid a lot product
lose weight but it does not work. So, they
started to find a new products with anew
formula and ingredients.
Although they start find information
about a new products and want to try a
new local products, they still want
comparing local product with
foreignproduct because of their
non-ethnocentrism personality.
They started to find a new products with
a new formula and ingredients but hard
to find it because of lack of information of
the products. So, we put a lot of
information like visual and information
detail on our product to make consumers
easier to make decision to purchase our
product