Page 9 - FOOD SUPPLEMENT GROUP 4

d) Explain how learning factors can influence consumers to decide

to purchase a product.

Problem and need

recognition

- The first stage of consumer decision-making
process
Learning may be specific.
- Consumer learning is concreated which is direct to
meet specific demands and solve an issue where the
person intends to make immediate purchases.
Learning also reflects the impact of marketing
commercial and non-marketing communication.
- Marketing commercial has an important role in
consumer learning. The consumer learns about the
brand through the dealer as well as the packaging or
labeling.

Information search

-The second stage of the consumer decision-
making process.
Learning is a cognitive process and can only
be inferred through our actions and behavior.
Evaluations of - Learning actually involves being exposed to
alternatives information, processing it, and storing it.
The change in behavior occurs because of
experience.
- The third stage of consumer - The experience that we face, leads to positive
decision-making process. about the product.
Learning is continuous Learning is continuous process.
- The person who is exposed to - If the product is good, the consumer will repeat
knowledge all the time. to buy the product no matter what.
The change in behavior occurs
because of experience.
- The experience that we face, leads
to positive about the product.
Learning may be specific
- consumer learning is concreated
which is direct to meet specific
demands and solve an issue where

the person intends to make
immediate purchases.