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INTRODUCTION
Personality is characterised in consumer
research as consistent responses to
external stimuli, or patterns of behaviour
that are constant and durable.
Marketing stimulus can be anything
related to the product and/or brand, as
well as any of the marketing mix's
components.
Learning, in terms of consumer
behaviour, is the process by which
consumers gain information that
they then apply to future
purchasing decisions.
Motivation is the desire to purchase and
consume items and services to satisfy
physiological and psychological requirements
and wants.
As we all know, people with a
positive attitude are more inclined
to acquire a product, which leads to
the likelihood of enjoying or
disliking it.
