Page 3 - FOOD SUPPLEMENT GROUP 4

a) Describe how attitude can influence the consumer
decision-making process for a product.

Problem and need recognition

- The first stage of consumer decision-
making process.
Influenced by family
- Family being the most people who can
influence others.
Influenced by personal experience.
- The knowledge about internal and

external product.
Influenced by direct instruction.
- by knowing information or ingredients
of the product.
Information search

- The second stage of the consumer
decision-making process.

Influenced by direct instruction
- By knowing information or
Evaluation of ingredients of the product.

alternatives Influenced by family.
- This is because the family has the
The third stage of consumer decision-making main character influence others.

process. Influenced by media.
Influence by media. - Media has a significant role to
- Consumers evaluating all the information influence others by watching
about food supplements from media such as television, radio, or blogs.
television, newspaper, and radio broadcasts.
Influenced by direct instruction
- When consumer know about the ingredients
or the new information about the product or
services and evaluate it.
Influenced by family
- The main character who is influence the
consumer about new information