Page 6 - FOOD SUPPLEMENT GROUP 4

EVALUATION OF
EVALUATION OF
ALTERNATIVES
ALTERNATIVES
consumer emotion that eager to achieve
their body goals will put the quality and
the effectiveness as priority because
TIVATION MOTIVATION MOTIVATION
they want a quick result.
because of the situation that forces
TIVATION MOTIVATION MOTIVATION
them to change their body size, they will
not put the price of the product as the
TIVATION MOTIVATION MOTIVATION
priority since they willing to pay more.

consumer with relax personality will not
take how quick the food supplement
result as a priority for them.

PURCHASE DECISION
PURCHASE DECISION

their decisions are influenced by the
observations from the evaluation of
MOTIVATION MOTIVATION MO
alternative stage.
MOTIVATION MOTIVATION MO
the consumer eager to change the
situation they willing to pay for high
MOTIVATION MOTIVATION MO
price as long as they achieve their
body goals.

the consumer with easy going
personality might be not being hard
to choose any product for them.

POST PURCHASE
POST PURCHASE
DECISION
DECISION
ION MOTIVATION MOTIVATION
consumer will feel happy if satisfied,
also can feel dissapointed if not
ION MOTIVATION MOTIVATION
satisfied with the product.
ION MOTIVATION MOTIVATION
the situation when consumer keep
demand for our product, it shows

that they are satisfied with the
product.
perfectionist personality might be

hard to feel satisfied with the
product they purchased.