Page 5 - FOOD SUPPLEMENT GROUP 4

MOTIVATION
MOTIVATION

a) discuss how motivation factors can influences consumer
decision making process for a product.

PROBLEM &
PROBLEM &
NEED RECOGNITION
NEED RECOGNITION

consumers recognize they need food
supplement by emotion since they feel
not confident with their body.
the situation of the consumers that
always being mocking because of their

body size make they recognize that they
need to consume food supplement.
consumer with high demand personality

will not consume a underrated brand as
the product they want to consume.

INFORMATION SEARCH
INFORMATION SEARCH

because of the sad emotion that the
consumers feel make them want to search all
information about the food supplement using
all ways of sources since they want to get more
information.
the situation of the consumer that being
mocking about their size might be only use a
personal sources like their own family
members since they not confident to meet a
lot of people.
perfectionist personality make the consumer
more attracted to find information from the

sources that provide maximum information
that she/ he want.