Page 4 - FOOD SUPPLEMENT GROUP 4

Purchase decision

The fourth stage of consumer decision making process.
Influenced by social factors
- humans are social creatures that are surrounded by
many people who impact their purchasing decisions.
Influenced by personal experience
- When someone has their personal experience with
the product or services, that will make them easier to
choose what product they should buy which meets
their satisfaction.
Influenced by media
- Media means communication which is television,
radio, and blog this has a significant role to influence
others.

Post-purchase decision

The last stage for consumer decision-making process.
Influenced by personal experience.

- when their sensory knowledge of internal and
external events in the present instant, or a collection
of experiences that create an empirical unity, such as a
period of existence.
Influenced by social factors.

- The consumer surrounded by many people that
might impact their purchase decision.

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