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SEO Workflow

7 Steps to a Comprehensive

Backlink Audit

Discover all links to your site & get rid of the ones that are hurting your
rankings

Backlinks are one of the most important ranking factors to search engines. And

it’s a pretty simple idea: the more reliable, relevant resources link to a page,
the more useful and valuable that page must be (and the higher rankings it

deserves). Similarly, ‘bad’ backlinks are links from spammy or irrelevant sources
that probably appeared from old negative SEO techniques you don’t even

remember of. Such links are treated as indicators of poor quality, diminishing the
page’s value and authority in search engines’ eyes and often resulting in ranking

penalties.

This is why evaluating the status quo and auditing your site’s backlink profile is
the first off-page step to take. It’s crucial that you do backlink analysis before you

even consider a link building campaign — this way you’ll be able to eliminate all
links that may threaten your rankings, and then start clean with building fresh,

high-quality links. Here is our complete guide to quick and easy link profile audit.

Step 1: Get the most complete list of your

backlinks

To run a comprehensive and accurate backlink audit, you should definitely start

with getting a complete list of web pages that presently link to your site.

How-to: Find backlinks with SEO SpyGlass. Run SEO SpyGlass backlink audit
tool, enter your website’s URL, and let the software collect all your backlinks.

Tip 1: Pull backlinks from Google Search Console and Google Analytics.

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