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www.getwsodo.com
www.getwsodo.com
money than they are to present money. That's a big game
changer. When you're, especially if you're creating money for
people, the thing that's amazing about it is that they are really
able to imagine themselves in this bigger future and pay for it
from the bounty of their bigger, brighter future. We're in
September now, around August what you start to see, every
furniture ad in the country starts to say now, "No payments, no
interest til 2020" which that sounds like a century from now,
right? I'll be rich by then but I want my new furniture now.

Dean Jackson: 01:21:33 So we're much more optimistic about our financial future and
we're much more generous with the money from the future
money but if you're trying to get present money, that money's
already gone, right? A little bit of next month's money is already
gone, too, by the way. You start thinking about how you can
cooperate, collaborate together to get that big result and here's
the thing is you have to deliver less result than you have to
promise to convince them to give you money to get the result. If
you're trying to convince people, you have to pay this best case
scenario, show them the people who've gotten the outside
results from what's happening but if you remember what my
offer was to people, "I'm gonna work with you. I'm gonna show
you how to do your first transaction and you pay us when you
do your first transaction." All I have to do is show them how to
get one transaction. It sounds like this super generous offer. It's
really an amazing question that if you can ask yourself that
you're gonna be amazed at how it all works out.

Dean Jackson: 01:22:39 Conversion multiplier number six. Keep people coming back. If
you've got a business where you've got other opportunities for
them or you've got a recurring thing, this is one of the best
things that you can focus on is improving the retention rate,
improving the referral rate, having them grow themselves by
telling other people. I do a lot of work with a company called
the Mosquito Authority, they're in North Carolina but they're
franchised all over North America. One of the things we did was
work on their retention, their renewal program. What happens
is with the Mosquito Authority is they come into your yard, they
spray your yard, all the mosquitoes go away, they stay gone for
three weeks and then they come back and spray again and keep
the mosquitoes away all summer or all year long. Fantastic,
transformational business. If you have mosquitoes, highly
recommend that you do it because you're gonna be amazed
that there are none.

Dean Jackson: 01:23:38 Now, they have a high retention rate that most of the people
that do it this year will come back next year but we added, we

Dean Jackson (Completed 10/25/18) Page 26 of 29
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