Page 123 - 123

www.getwsodo.com
www.getwsodo.com
the best person that I can help like that?" So I realized that the
primary reasons that people weren't successful with their
website was that they were in a market that was too small. That
there wasn't enough search volume for the keywords, you
know, "Happy Valley Real Estate" compared to "Winterhaven
Real Estate" or "Orlando Real Estate" or whatever the bigger
city would get. I kind of ruled out, you know, we put a minimum
on the market size or that they were brand new people who
didn't have a clue what to do even if they found people to work
with. So I thought, "Okay, our best thing, our sweet spot is
somebody who's got one or two years experience" and I started
making these parameters and I put a little PS in my emails that
go out and I said, "PS, I'm starting a new pilot program next
month and I'm looking for some very specific people so if you
live in a market over 20,000 people, you've been in real estate
for at least one to two years, you personally work with buyers
and sellers, you've got time to work with two new buyers at
least starting next month, you're friendly and coachable and
you can keep a secret, then reply to this email, tell me a little bit
about yourself and I'll be picking people this weekend."

Dean Jackson: 01:18:48 So I got all these people responding in and I picked 30 people to
do our Project Cyrus program where I was taking them through
a training program. I figured out that it would cost me $180 to
put somebody though a 12 week program. If I buy their domain
name, I built their website, I set up their AdWords account, we
were a Google partner and funded it with $100. I put in the $25
for them, 'cause you get $100 after you spend $25 so it was $25
plus we added the $100 from Google and took them through
the 12 week training program and knowing that if I could crack
that code, that now I would have zero friction in getting people
to sign up. It was the rocket fuel for us. It was the thing that
allowed me to take on 30 people at a time and we were able to
grow that foundation based on being able to get results for
people and we were able to graduate 73% overall of all the
people that went through. Actually, the deal was that you do
your first transaction before the end of the 90 days and you pay
us from that or you can choose to continue and pay us the
$1500 after you do your first transaction.

Dean Jackson: 01:20:17 Some people didn't get out of the gate but the ones that did, we
ended up having all these great success stories and it worked
really well. That's what I realized is that it's less expensive, $180
is less expensive than what I would have to do to convince
somebody to give me the money up front, right? That can
change the way that you think about things. What I also learned
in that experience is that people are far less attached to future

Dean Jackson (Completed 10/25/18) Page 25 of 29
Transcript by Rev.com