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www.getwsodo.com
www.getwsodo.com
looked at their retention and worked on a program, you know,
the three steps that we did after their normal retention and
renewal campaign ended. So we intervened at the end of that
and we sent out two things. We sent a post card to people and
the post card on the front side, the whole theme of what we
were doing was that, where do the mosquitoes go over the
winter, right? They migrate south. So here's the two mosquitoes
down there, their Caribbean getaway and one says, "Yeah so
where should we stay when we get back to Hickory this
season?" And the other one says, "Well I heard the Ozzbourne
yard is available again" because they haven't renewed yet,
right? That's their name, personalized in the thing. Then we
coupled it with a email, "Mosquitoes. Hi Jeff, would you like us
to come keep the mosquitoes away this summer?"

Dean Jackson: 01:24:47 That combination of those increased the retention
tremendously. Now when you've got a huge number of people,
you know, across an entire franchise operation, little changes
make big, big differences, right? That was a huge dollar win
there. For Memorial Day we sent another one to the stragglers,
"So let's vote, all in favor of having the big Memorial Day in the
Linton yard" and on the back we would offer them, you know,
say, "Hey we haven't come back out to keep the mosquitoes
away. Would you like us to come back?" People would call and
respond there. Conversion multiplier number seven. Switch to a
book instead of a webinar for lead generation. This has been a
big lesson that if you're running a webinar right now that
currently works, that converts, that gets people to register for it
and will convert people into sales, that if you test- I recommend
that you test everything- if you took the information that you
offer in your webinar and packaged it as a book that you could
offer for people, that they could download a book, what you're
gonna notice is that you'll get somewhere along three times
more people to opt in for a book as opposed to a webinar.
Within that group it's almost like concentric circles in a way,
right? If you've got an audience that you're showing your ads to,
when you look at how many people you're showing that to, if
you're... the bullseye of what we're looking for are the people
who wanna buy what it is that you've got right now, right? They
are in that group of people that you're showing your ad to in
that audience.

Dean Jackson: 01:26:48 Some number a little bit bigger than the people who are going
to buy are going to be willing to show up at your webinar and
some number bigger than that are going to register for your
webinar so it goes that way, that you know... does anybody
realize that not everybody that signs up for your webinar is

Dean Jackson (Completed 10/25/18) Page 27 of 29
Transcript by Rev.com