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                                                   after	seven	hours	he	had	42%	opened,	29%	replied.	Serious
                                                   buyers	in	the	next	30	days:	three.	Three	at	a	minimum	of	$5,000
                                                   Euros	each	up	for	grabs.	$15,000	every	day.	$450,000	a	month.
                                                   $5.4	million	a	year.


               Dean	Jackson:	        01:08:13	     "It's	almost	a	business,	he	said.	Update	11	more	replies	and	a
                                                   total	of	eight	with	a	viewing	trip	in	the	diary.	I've	lost	count	of
                                                   the	number	of	people	looking	to	rent	before	they	buy	so	that's	a
                                                   34%	open	rate,	10%	of	which	are	serious,	let	alone	the	long	tail
                                                   value.	I'm	blown	away	and	so	grateful	we	pulled	the	email	pin."
                                                   Then	the	next	day	we	sent	an	email	to	the	550	people	who
                                                   opted	in	a	year	ago	and	sent	the	nine	word,	"Are	you	still
                                                   looking	for	a	property	in	Spain?"	And	that	was	amazing	results
                                                   that	we	got	from	that,	too.	All	of	this,	you're	saying,	you	can't
                                                   automate	that	kind	of	stuff.	Well,	sometimes	humans	win,	you
                                                   know?	Sometimes	humans	are	the	way	to	go.	Even	Elon	Musk
                                                   says	that	humans	are	underrated.	Calls	Tesla's	excessive
                                                   automation	a	mistake.	Now,	if	you	start	to	think	about	it,	and
                                                   I've	created	this	position	in	my	company	called	Email	Barista.


               Dean	Jackson:	        01:09:16	     The	reason	I	say	it	like	that	is	that	it's	a	real	human	who	really
                                                   interacts	with	people	by	email	and	the	reason	that	I	look	at	it	is
                                                   that	I	call	it	Email	Barista,	is	that	people	are	so	much	more
                                                   engaging	when	you	can	interact	with	a	real	human,	you	know?
                                                   It	takes	about	the	skill	level,	if	somebody	can	make	all	those
                                                   complicated	drinks	at	Starbucks	on	demand,	if	they	can	make
                                                   those	drinks	they	can	certainly	cut	and	paste	pre-written	copy
                                                   chunks	that	you've	already	written	to	assemble	an	email	that
                                                   makes	sense	to	reply	to	people,	right?	And	add	a	little	bit	of	the
                                                   human	interaction	with	them.	They're	following	the	recipe,	but
                                                   they're	having	a	little	bit	of	small	talk	with	you,	right?	Same
                                                   thing.	You	could	push	a	button	and	get	a	mocha	or	a	cappuccino
                                                   or	whatever	from	a	machine	but	it's	the	nicety	of	"How's	your
                                                   day?	How	are	you	doing?"	Having	that	little	jokes	going	on	with
                                                   your	favorite	barista,	the	one	who	recognizes	you	and	knows
                                                   what	you	have	in	your	thing	and	that	you	like	a	little	bit	of	extra
                                                   foam	and	they	wink	at	you	when	they	give	it	to	you	'cause	they
                                                   know	that's	how	you	like	it.	You	can't	get	that	from	a	machine,
                                                   right?	That's	what	humans	are,	the	real	value	about,	you	know?
                                                   Okay.

               Dean	Jackson:	        01:10:33	     Conversion	multiplier	number	five.	What	would	you	do	if	you
                                                   only	got	paid	if	your	client	gets	the	result?	That's	an	amazing
                                                   question	that	you	can	ask	yourself	and	it'll	change	your	life.
                                                   Now	I	call	it	a	clarifying	question	because	that's	really	what	it'll
                                                   help	you	do	but	the	first	time	you	say	those	words	it	is	more	of
                                                   a	terrifying	question	than	a	clarifying	question,	right?	How	many

               Dean Jackson (Completed  10/25/18)                                               Page 22 of 29
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