Page 202 - CRC_One Report 2021_EN

Business Overview and Performance Corporate Governance Financial Statements Enclosure

2030 Goal in Enhancing the Quality of Life

Generate income for farmers and local communities through
the Jing Jai Farmers' Market of over

1,000,000,000

Baht / Year

3.4.2 Social Operating Results

The Company has analyzed its material topics and operated business under the concept off “Better People” which
promotes the quality of life for employees through developing human capital and knowledge of employees along
with improving the quality of life of the community and society. Better People consists of the following material topics:

The Important Issues for Social Operation

1. Talent Attraction 3. Occupational 5. Healthy and Safe Products
and Retention of Employees Health and Safety for Employees for Consumer

2. Human Capital 4. Labor Practice 6. Community Contribution
Development and Human Rights and Product Development

3.4.2.1 Talent Attraction and Retention

The Company requires employees with outstanding talents in driving business growth. Therefore, the attracting
competent’s employees and retaining them is key to the Company’s continued success in the future.
Hence, the Company has implemented the recruitment measures by targeting new graduates in alignment
with the government’s policy and developed talent attraction and retention strategy as retention model which
consist of 5 focus areas as follows:

202 Annual Report 2021 (Form 56-1 One-Report)