Page 162 - The Design Thinking Playbook

HOW MIGHT WE...

use the key design elements
for visualization?

In principle, as mentioned, various elements of content are required
for visualization. The graphic depiction is usually the composition of
different design elements. They include: Different line widths and styles
text (1), graphic elements (2), icons and symbols (3), fig-
ures and emotions (4), and color (5).

We can depict all sorts of things with these design elements: ideas,
stories, processes, diagrams, and so on.

Text (1)
When we use text, we should keep a few things in mind:

• We pay attention to legibility and select basic font types!
• We write from left to right, starting at the top left.
• We leave enough space between letters and lines.
• We formulate short and simple sentences and use familiar
words.
• We provide structure by means of headings and visual blocks.
• We use stimuli such as different styles and colors.

Peter’s handwriting is terrible, but he found his own technique of leg-
ibly writing on Post-its and adding to it through visualization. At first,
he thought, if nobody can guess what the writing implies, chances are
better that the idea will be shared with others by including the sketch.
Peter has attended a scribble course where he learned that you don’t
have to be a good artist with fine handwriting to visualize well.

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