Page 178 - The Design Thinking Playbook

Step 2 Scenarios for
Strategic strategic Influencing
Visioning business fields factors
(SBF)
Step 1 Step 3
SBF #1 Individual
“Extrapolate” “Retropolate”
through roadmaps from scenarios SBF #2 Society
Politics
• New markets SBF #3

Ongoing • Products • New customer require- Economy
business • Technologies ments SBF #4 Environment
• Customer requirements • New technologies
• New business opportu- SBF... Technology
nities Customers

SBF... Competition

today short-term medium-term long-term

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