Page 180 - The Design Thinking Playbook
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KEY LEARNINGS
Tell stories
• Don’t just focus on the form and material but turn the product into an experience. The goal is to stimulate the
imagination of the consumers.
• Speak to the various senses in order to create a holistic experience for the user.
• Make use of factors of success such as focus, simplicity, interactivity, and branding for a good story.
• Create future scenarios for an inspiring framework. They help to enshrine and communicate a vision.
• Establish empathy with the user. Empathy is the basis for every story because consumers want to satisfy their
needs. Arouse fantasies and desires.
• Try to tell a vivid and exciting story by pepping it up with other people surrounding the user.
• Get inspiration from tools such as the Minsky suitcase. It helps in getting new insights and thus creating stories.
• Thousands of digital words are consumed every day. Turn digital stories into a pivotal medium in order to heighten
user attention.
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