Page 88 - The Design Thinking Playbook

HOW MIGHT WE...
formulate a PoV?

As we could see from the example of Lilly and Jonny’s wedding, the What do we focus on in the PoV phase?
PoVs serve mainly to collect, structure, and weight all insights so as
to find the relevant points. They also help us identify contradictions • We recognize patterns in the needs of users.
and determine the priorities for the next iterations. This is referred to • We see opportunities where others see problems.
as synthesis. • We understand the needs of our customers at all levels.
• We provide clarity about assumptions and hypotheses.
Synthesis is about finding the important needs and patterns of users, • We immerse ourselves in systems and make them tangible.
including those that were undiscovered up to now. The result of our • We consolidate information and interpret it.
synthesis is one condensed sentence, the PoV, which determines the • We understand findings and emphasize the most important insights.
question for the coming ideation phase. We will return to the topic of • We create the starting point and focus on the PoV for the next ideation.
the synthesis in this expert tip because it poses a great challenge for
many design thinking teams.

Every PoV sentence is a starting point that will be adapted in the next
iteration lap.

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