Page 89 - The Design Thinking Playbook
P. 89
We recommend formulating the PoV in a catchy sentence. Use various formulations. Try and test which
variant is best for you, the team, and the situation.
Approach PoV sentence/fill-in-the-blank text
How might we How might we . . .
e.g., in the form:
How might we help [the user, customer] to achieve [a certain goal]?
Or: How many ways are there to achieve [a certain target] for [the user]?
Example:
How might we help patients keep their health records safe and share them
with a doctor at a given time?
Stanford PoV [User] needs to [need] because [surprising insight].
Or: [Who] wants [what] for [need fulfillment] because [motivation] . . .
Example:
The patient must have the data sovereignty for his health data because he
wants to avoid abuse.
Agile methods As a [role/persona] (“who”) I would like to [action, destination, wish] (“what”),
User stories in order to achieve [benefit] (“why”).
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