Page 8 - SEHAA newsletter Nov issue 01

COMMUNICATIONS DIRECTOR

C H U A X I N Y I

Hi there! It's Xin Yi, a Sunway College student pursuing a
diploma in business administration. I’m ve ry passionate
about sales and marketing. Especially the changes that
have occurred over the decades and how companies can
embrace those changes to get to the higher leve l. I enjoy
learning about the growth object ive s and issues that a
company is facing and identify ways to ove rcome those
problems, looking into SEO, social media, content,
marketing automation, marketing analyt ics, and how they
can leverage them to create a scalable and measurable
process that improves the company’s R OI.

I believe the human brain is a crazy place, and there are
two aspects of product and growth marketing that
fascinate me the most. First, there's the concept of
consumer logic, which can be both rational and irrational.
And second, the challenge of communica ting in a way that
persuades and convinces consumers always requires
optimization, so you’re optimizing for something that is
both rational and irrational. I apply the same thinking in
leadership because whether you’re connecting with
consumers or with the team, you’re co nnecting with the fun
irrationality of their logic – to bring ideas together,
influence an outcome, and optimize and scale for future
growth.

Besides, I started learning about the stock market at an
early age, and still, I am learning it eve ry day. Undaunted
and possibly bolstered by my already growing experience
of sharing success and failure, I co nfidently continued my
investment journey. My thirst for knowledge started to take
up more and more of my time as I read various inve stment
books including Jim Slater’s incredibly well-written book
entitled The Zulu Principle. The reasoning within the book
was to my mind so very sound, understandable, and
convincing. Jim mentioned such sensible things as a
reasonable valuation for the expectation of future growth
in earnings, the relative strength of the share price , the
non-fudging of profits, and ROC: all aspects that would
become hardcoded within my thinking. I disco ve red a core
of strength because of my adversity, which drive s me to
overcome any challenges life throws my way. Drop me a
DM, let's connect! Instagram @xinyiii04
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