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Share the Cause, share the Difference
STEP 1 | IDENTIFY Then follow these tips:
Keep expanding your circle of influence by
When you are building your business, anyone is adding the referrals you will get from your
a prospect. So in principle, you and your team prospects. Referrals will be more open to
should share the Cause and the Rena Ware hear your business proposal because you
Difference with anyone, anytime, anywhere. will not be a complete stranger to them.
However, as a starting point to identify prospects Don’t wait till you have gone through your
to recruit, you can use your Circle of Influence warm market in order to start approaching
(RW120). your cold market!
1. Go down the list of contacts and identify at Look for prospects wherever you go.
least 10 people for whom you can imagine Wherever you are at, start friendly
what Rena Ware could mean, for whom you conversations about the Cause and the
can say which one of the seven needs it will Difference with the people around you.
help fulfill.
Bring your Rena Ware Filter Bottle with
2. Write the main need for each of these 10 you wherever you go. At an appointment
people in the comment column. For example, it will help you break the ice and start the
someone who is an active member of a conversation. In most places it will attract
church may need belonging and/or purpose attention and raise questions, which will
and contribution. give you the opportunity to talk about the
Cause and the Difference, and/or get an
appointment and/or referrals.
Do not prejudge who will become a good
Independent Representative, assume everyone
has the potential.
Appointments and Referrals Seminar
(RW220)
18 RW204.01.0919
