Page 19 - RW204 WW-01.0919-Seminar-Share the Cause Share the Difference_Neat

RECRUITING PROCESS

STEP 2 | APPROACH STEP 3 | SHARE THE CAUSE

To approach the cold market, use the mini To share the Cause use:
script on the front of the Grand Drawing Card
(RW54).

the Water Filters Brochure
(AQ700) pp. 1-14

Use a transition before you start talking about
the Cause. Here are a few examples in different
To approach the warm market, slightly adjust scenarios.
the script by adapting your self-introduction to
the situation. For example, to a friend you could WARM MARKET
say:

I just started my own business with Connect what you know about your prospect to
Rena Ware. Have you heard of them? the information in the Water Filters Brochure:
They make really high quality cookware and (to a friend of a friend who cares about
water filters. I’m really excited about it and a healthy lifestyle) I know you care about a
I’d like to talk with you. When can we meet?
healthy lifestyle. I see you at the gym with your
Filter Bottle… so when I started this I thought
If your prospect agrees to listening to the of you. Let me ask you a question: how much
presentation immediately, continue with Step water do you drink every day?
3. If they choose a later time, schedule an
appointment. Then continue from pp. 2-3 of the brochure.

When scheduling the appointment:

Check your calendar

Offer options. For example:

Which works better for you: Monday at 3:00p
or Wednesday at 5:00?

Appointments and Referrals Seminar
(RW220)

EXERCISES 6-7 RW204.01.0919 19