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RECRUITING SKILLS





           How can we identify feelings and needs when                     You could join, do this part time and
           they are not stated openly?                                     see… I’m sure you will be surprised.
                                                                                         or
           We kindly ask the other person. When we do,                     You could join, dedicate yourself  to this
           it is important to connect a feeling to a need, as              for some time and then evaluate the
           the need is what counts. We can use a question                  results… I’m sure you will be surprised.
           like: Are you... [FEELING] because you want...
           [NEED]? For example:

                   Are you worried [FEELING] because                Identifying feelings and needs out loud might
                   you would like to be sure that you               not be appropriate in all situations, but it is
                   can keep your house [NEED]?                      helpful  to do it silently  in order to create a
                                                                    connection,  make a better, more  suitable
           If our guess is wrong, the other person will             proposal and keep moving things forward.
           correct it, and we will learn more about their
           feelings and needs.


           Needs are universal.  Everybody can relate               Recruiting is hard, but so is the decision to join,
                                 4
           to needs, although they may have different               for many people. Take a moment to remember
           priorities. Needs are also always positive: they         what it was like for you. It is likely that you did
           are about what we and others want, not about             not make a snap decision. You probably thought
           what we or others do not want. For example:              about it and you maybe talked about it with a
                                                                    loved one before confirming. You may have felt
           I want stability. [A NEED]                               overwhelmed by the novelty, the information
           I don’t want chaos/instability. [NOT A NEED]             and the initial process.

           It  takes  some  practice  to  be  able  to  identify
           someone else’s feelings and needs, and sometimes         So, as you go through the process with your
                                                                    prospects, be understanding. This does not mean
           even our own! Yet, it is very rewarding practice
           because it helps to create more meaningful and           you should give up recruiting them; it means
           lasting connections with others. And direct              that when you are trying to recruit them, you
           selling, more than other industries, is about            should keep their best interest at heart. Listen to
           creating and maintaining connections!                    your prospects’ needs and issues and respond by
                                                                    providing the type of information that is needed
                                                                    in the amount that is needed: keep it accurate,
           What happens after you have identified                   relevant and on point.
           feelings and needs?


           You can offer options to solve the prospect’s
           issues. Offering options after identifying feelings
           and needs increases the chance that one of them
           will be heard and maybe accepted, because the
           other person felt heard first. For example, a
           possible option to follow up on the exchange
           above could be:




           4   For a list of needs, as well as lists of feelings when needs are met and when needs are not met see Appendix 4.


                  EXERCISES 22-23                                                                    RW204.01.0919    33
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