Page 206 - MARSIUM'21 COMP OF PAPER

184 Fatin Nazurah (2022)

VENTER M, CHUCHU T & PATTISON K. 2016. An empirical investigation into the effectiveness of consumer

WANG SW & HSU MK. 2016. Airline co-branded credit cards – an application of the theory of planned
WANG YL & TZENG GH. 2012. Brand marketing for creating brand value based on a MCDM model combining
WARELL A. 2015. Identify references in product design: an approach for inter-relating visual product experience

WEISSNAR T & DU RAND G. 2012. Consumer perception of Karoo lamb as a product of origin and their
Yadav, P., Bisoyi, D., & Chakrabarti, D. (2017, January). Spokes Characters of Mascot and Young Consumers’ Perspective Particular
Understanding. In International Conference on Research into Design (pp. 903-912). Springer, Singapore.
ZENKER S & BRAUN E. 2017. Questioning a “one size fits all” city brand: Developing a branded house strategy.

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