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183 Fatin Nazurah (2022)

In conclusion, the aspects such as brand advertising, brand awareness, and brand element are crucial in encouraging young people's buying
intentions. The report also confirms that when uses animated characters in brand elements, brand advertising and brand awareness can
increase youngster purchase intention. Additionally, this study creates a new approach to study consumer behaviour by launching a discussion
about the significance of marketing methods in generating and improving customer buy intentions in Malaysia. From the survey conducted,
most of youngsters like animation characters in advertising because they are not bored and more attractive than uses non- animation
characters.
In practise, since the use of animated characters in brand advertising, brand recognition, and brand element have a favourable impact on
youngsters. Animation characters in brand elements, brands advertising and brand awareness can attract attention to adults’ people not only
to children. Brand advertising may be enhanced by informing consumers about the advantages of the brand through television, social media,
and newspapers. Brand awareness may be increased via banner, and brand element can be increased by uses more attractive logos and
packaging.
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