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362 Leon (2021)

(c) (d)

(e)

According to Guilford (1956), the suggested strength of the relationship on the p-value are as guide:

Table 4.7 Interpretation of p-value on Correlation Coefficient

R-value Relationship
< 0.20 slight negligible relationship
0.20 – 0.40 weak relationship
0.40 – 0.70 moderate relationship
0.70 – 0.90 high relationship
> 0.90 very high and dependable relationship

Table 4.8 Result of Person Correlation Between Variables

Independent Variables R-value Relationship
1.Professional photography 0.193 Slight positively relationship
2.Lower visual complexity 0.171 Slight positively relationship
3.Uniform page appearance and layout 0.295 Weak positively relationship
4.Brand recognition 0.308 Weak positively relationship
5.Endorsed brand attitude 0.521 Moderate positively relationship

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