Page 675 - MARSIUM'21 COMP OF PAPER

654 Nursahira (2021)

■ 4.0 DATA ANALYSIS
The sample size decided for this research is to be 100 respondents from undergraduates student in UTM. They may have seen or never
seen the Keris Siamang Tunggal movie before.

4.1 Descriptive Analysis

4.1.1 Demographic Profile of Respondent

This study manages to collect the respondent demographics based on the gender, age, ethnicity, faculty of study and income level.
Table 4.1 is the demographic data to be collected in this study.

Table 4.1: Statistics
Statistics Gender Age Ethnicity Faculty Income level /
Allowance
(monthly basis)
N Valid 100 100 100 100 100
Missing 0 0 0 0 0
Source: Result from the research project

4.1.1.1 Gender

Table 4.2: Gender
Frequency Percent Cumulative
Percent
Valid Female 47 47.0 47.0
Male 53 53.0 100.0
Total 100 100.0
Source: Result from the research project
Figure 4.1: Percentage of Respondents’ Gender

Source: Result from the research project

Both Table 4.1 and Figure 4.1 illustrate the frequency of respondents’ gender that answer the research questionnaire. Majority of the
respondents were male, 53 respondents (53%) and 47 female respondents indicates 47% of the total respondents.

4.1.1.2 Age

Table 4.2: Age
Cumulative
Frequency Percent
Percent
Valid 18-20 years old 33 33.0 33.0
21-23 years old 45 45.0 78.0
24 years old and above 22 22.0 100.0
Total 100 100.0
Source: Result from the research project

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