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because the value is not more than 0.1. The researcher could say that the independent variables contribute to the dependent variable in a
strong and distinctive way.

5.0 DISCUSSION AND CONCLUSION

5.1 DISCUSSION BASED ON DESCRIPTIVE ANALYSIS

In this study, the result of descriptive analysis consists of a normality test and reliability test that have been obtained from the overall data
that were analyzed. For multiple regression tests, in order to know if the variables are significant or not is based on the value which is more
than 0.1. The result in this study shows that the storytelling and language used in Upin and Ipin animation have significant value (0.239 and
0.367) which are more than 0.1. These have resulted that storytelling and language used have positive impact and can influence young
people’s behavior. However, character archetypes in Upin and Ipin animation do not has significant value (0.055) which is less than 0.1.
This has resulted that character archetype has negative impact and cannot influence young people’s behavior.

Other than that, the researcher also did the reliability test of Cronbach’s Alpha to test whether the variables were either reliable or not. The
results show that the variables were reliable and can be seen from the value of Cronbach’s Alpha is more than 0.7. Furthermore, in a
multicollinearity test, it has been proved that there is no problem in variables because the tolerance value is greater than 0.1 and the VIF
value is lower than 10.

5.2 LIMITATIONS

There are some limitations during conducting this study. The first one is lack of data on demographic factors. For example, most of the
respondents are Malays, few of them are Chinese and Bumiputera Sabah, none Indian respondents. Besides, the age of the respondents also
filled with the range of 21 to 25 years old, followed by 16 to 20 years old and above 25 years old. For the age below 15 years old, only one
respondent. Therefore, there is a probability that such limitations have influenced this study directly or indirectly and consciously or
unconsciously. In addition, the sampling scale is insufficient which makes the accuracy of the results for this study difficult to obtain.
Besides, the lack of time in collecting the respondents is the limitation for this study. This matter will cause the data collection process to be
delayed.

5.3 RECOMMENDATIONS

There are some recommendations for future research that can be emphasized. The first one is future researchers have to ensure that the
respondents are from various races, levels of age and education, nationality or other demographic factors that suitable are following the title
of future research. Other than that, this study is also likely to require a large sampling scale. So, the second recommendation is that future
researchers have to increase the number of respondents to improve the accuracy of the results for this study. In addition, the other
recommendation is the researchers need to distribute the questionnaire earlier and allocate more time in the process of data collection to get
more data to be evaluated.

5.4 CONCLUSION

According to the results of the research, the researcher can conclude that hypothesis 1 and hypothesis 2 which are the storytelling and
language used can influence the dependent variable which is young people’s behavior through Upin and Ipin animation. Even though
character archetypes do not have a positive impact, young people can apply all the good values of the characters in the animation in their
daily life. However, young people’s behavior should be emphasized from an earlier age. Based on the research objectives: To identify the
significant relationship between storytelling in Upin and Ipin animation and young people’s behavior and to identify the significant
relationship between language in Upin and Ipin animation and young people’s behavior, can be achieved.

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