Page 741 - MARSIUM'21 COMP OF PAPER
P. 741

720

            MOHD KHALIS, F. A. R. Y. N. A., & MUSTAFFA, N. O. R. M. A. H. (2017). Cultural Inspirations towards Malaysian Animation
                    Character Design. Malaysian Journal of Communication. Published.
                    http://journalarticle.ukm.my/10561/1/16963-49512-2-PB.pdf


            Moore, A. W., & Wong, W. K. (2006). Multiple regression. Multiple Regression - an overview | ScienceDirect Topics. Retrieved January
                  16, 2022, from https://www.sciencedirect.com/topics/social-sciences/multiple-
                  regression#:~:text=Multiple%20regression%20is%20a%20statistical,of%20the%20single%20dependent%20value.

            Pahwa, A. (2019, November 21). Questionnaire: Definition, Types, Examples & How to Design. Feedough.
                    https://www.feedough.com/what-is-questionnaire/

            Questionnaires. (n.d.). BUSINESS RESEARCH METHODOLOGY.
                    https://research-methodology.net/research-methods/survey-method/questionnaires-2/

            Sameh,  F.  (2019,  April 29).  Everything that  you need  to  know  about  the Malaysian  Culture.  Retrieved  from  Malaysian  Universities
            Information Centre:
                    https://blog.study2malaysia.com/everything-that-you-need-to-know-about-the-malaysian-culture/

            Singh, S. (2018, July 26). Sampling Techniques. Retrieved from towards data science:
                    https://towardsdatascience.com/sampling-techniques-a4e34111d808

            Stephanie.  (2015,  June  26).  Convenience  Sampling  (Accidental  Sampling):  Definition,  Examples.  Retrieved  from  Statistics  How  To:
                    https://www.statisticshowto.com/convenience-sampling/

            Survey Questions: Examples and Types. (n.d.). SurveyMonkey. Retrieved June 29, 2021, from
                    https://www.surveymonkey.com/mp/survey-question-types/#multiple-choice

            Taber, K. S. (2018). The Use of Cronbach’s Alpha When Developing and Reporting Research Instruments in Science Education. Research
                    in Science Education, 48(6), 1273–1296. https://doi.org/10.1007/s11165-016-9602-2

            Wikipedia contributors. (2020, December 7). Secondary data. Wikipedia.
                    https://en.wikipedia.org/wiki/Secondary_data#:%7E:text=Secondary%20data%20refers%20to%20data,collected%20for%20oth
                    er%20research%20purposes.

            Wikipedia contributors. (2021, June 8). Les’ Copaque Production. Wikipedia Bahasa Melayu, ensiklopedia bebas.
                    https://ms.wikipedia.org/wiki/Les%27_Copaque_Production

            Wikipedia contributors. (2021a, May 20). Culture of Malaysia. Wikipedia.
                    https://en.wikipedia.org/wiki/Culture_of_Malaysia

            Wikipedia contributors. (2021b, June 23). Upin & Ipin. Wikipedia.
                    https://en.wikipedia.org/wiki/Upin_%26_Ipin

            Wikipedia contributors. (2021c, June 9). Storytelling. Wikipedia.
                 https://en.wikipedia.org/wiki/Storytelling#cite_note-1

            Zhang, Y., & Neelankavil, J. P. (1997). The influence of culture on advertising effectiveness in China and the USA. European Journal of
                 Marketing, 31(2), 134–149. https://doi.org/10.1108/03090569710157106




















                                                                                                                 720
   736   737   738   739   740   741   742   743   744   745   746