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3.4 DATA COLLECTION METHOD

The systematic collection of observations or measurements are known as data collection (Bhandari, 2021). A questionnaire will be delivered
to the respondents as the data gathering strategy in this study. While data can be useful, too much information can also be bothersome, and
the wrong data might be useless. The correct data collection approach can make the difference between time-saving diversions and helpful
insights (Ainsworth, 2021).

3.5 PRIMARY DATA

Primary data can be defined as an information that is gathered directly from a data provider without having to go via any other sources. It is
usually collected for a specific study topic and may be published openly for other researchers to use (Blog, 2015). The primary data of this
research is a questionnaire which will be created based on the research questions in Chapter 1. The questionnaires have five sections. The
first section consists of the targeted respondent’s personal information, and the rest sections contain dependent variable and independent
variables in this study. There are structured questions which require the respondents to answer multiple-choice questions and Likert questions
that have levels of agreement from Strongly Disagree to Strongly Agree.

3.6 SECONDARY DATA

Secondary data can be defined as an information that has already been gathered and is readily available from other sources. Such data are
more affordable and faster to gather than primary data, and they may also be available where main data is unavailable (Juneja, 2015). This
kind of data for this research is from the internet, journal articles, websites, Google Scholar, articles and e-book. In addition, there are several
researches that have been conducted by the previous researcher also have been collected as the secondary data in order to support this
research.

3.7 RESEARCH MEASURE AND INSTRUMENT

An online questionnaire will be used to collect the primary data. This research using a quantitative approach such as Likert scale and multiple
choices questions which assumed it is the most appropriate for this research. The questionnaire is categorized into five parts, which are part
A, B, C, D and E. Part A consists of simple questions about the targeted respondents’ personal information (gender, race, age, education
level and nationality). Meanwhile, Part B contained several questions about character archetypes in Upin and Ipin animation. Part C
contained several questions about storytelling in Upin and Ipin animation. Next, Part D contained several questions about language used in
Upin and Ipin animation. And lastly, Part E was asked about young people’s behavior.

Furthermore, the respondents are asked to select from a list of options in a series of questionnaires. The Likert scale is to determine the
strength of the answer with levels of agreement such as Strongly Disagree, Disagree, Neutral, Agree and Strongly Agree. While multiple
choice allows the respondents to choose one option from a set of options that will define the question. It is straightforward and easy to use
in a variety of methods, assists in the creation of simpler data, and provides mutually exclusive options. The respondents will have the
experience of answering this survey delightful because the answer options are fixed.

Table 3.1: Example of Likert Scale

Strongly Disagree Disagree Neutral Agree Strongly Agree

1 2 3 4 5

3.8 QUESTIONNAIRE DEVELOPMENT

A questionnaire is a tool that consists of a set of questions designed to collect data from the respondents. The questionnaires are similar to
written interviews that they use to collect information. They can be done in person, over the phone, on the computer, or through the mail
(McLeod, 2018).

In this study, the researcher distributes the questionnaire to the targeted respondents through an online platform via WhatsApp. Structured
questions are those in which the set of response answers and response format, such as multiple choice, parallels, and a level, are specified.
The respondents need to tick at the correct information and answer based on the option given. Other than that, there are several questions
from multiple choice and Likert scale that the targeted respondents are required to answer.

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