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distribution

Key initiatives during 2015 have resulted in the
transformation of our domestic logistics platform.
This involved outsourcing our Sydney warehouse
operations from a number of third party locations to
a single warehouse with Toll in Sydney. This was
fully completed in February 2015.
The migration to a new logistics software platform
facilitated new functionality for the Group:
• Creating electronic data exchange and enhanced

product visibility;
• Unit level product replenishment supporting

better product availability in our stores,
increasing sales and reducing markdowns; and
• Online click & collect, enabling our customers
to order product online and have it delivered to
store for collection.
These initiatives were all completed on time and
within budget with no disruption to our stores
or customers. They both enhanced the customer
experience and increased profitability. SFG remains
committed to driving enhancements in customer
service to create a seamless experience across all
channels.

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