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Streamlining

our proposition

product design vendor partnerships
& proposition
SFG strives to provide timely delivery of product to our
SFG operates a flexible, fast fashion business customers, through developing our vendor relationships
model that allows us to react quickly to emerging as key business partners to ensure we get the best
quality at the best price and on time.
trends and deliver exciting fashionable product
ranges for our customers. An affordable Our strong and supported sourcing team are responsible
for maintaining an efficient and effective transparent
and well timed take-on of key trends is crucial to supply chain, which gives us the ability to respond
our success. swiftly to changing customer preferences and trends.

We ensure our brands contain high calibre At present over 160 suppliers manufacture for us in
design, buying and technical teams to deliver 5 countries. Our long standing and close relationships
style, price and quality to the highest standard across a wide supplier base are geared towards
maximum flexibility and minimising lead times to
with a consistent handwriting. achieve rigorous standards in quality, fit and ethical
SFG’s unique proposition which combines value compliance. Together we work to shared objectives
and style differentiates us from other retailers in to reduce delivery lead times, enhance quality and
bring about stable employment and a reliable supply
our segments, serving our customers’ appetite of product.
for newness and excitement.

New ideas come from diverse sources including
travel, film, magazines, trade fairs, trend

seminars, catwalk and street fashion. When
developing product, the focus is on customer
needs, quality, best price and capturing trend.
We translate these trends in store by creating
collections that inspire customers to develop their
own personal style while asserting our authority

as reliable fashion destinations.

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