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Principled vs. Positional:          Principled communication is defined and “zooming out” and
                                                   looking at the over PRINCIPLE behind what is trying to be
                                                   accomplished by this communication.  What is the RESULT we
                                                   are looking for?



                                                   Positional communication is defined has each person taking a
                                                   POSITION and trying to defend that position.






                                                   We use PRINCIPLED communication.  This type of
                                                   communication tends to lead to creative ideas that gets a
                                                   BETTER RESULT than either party would have gotten
                                                   individually.  It involves both parties looking a problem together
                                                   as a team, fighting against the problem rather than fighting
                                                   against each other.


                                                   Example:  A doctor comes to the medical director or owner (supervisor of
                                                   doctors) requesting a day off next month.  This doctor missed the vacation
                                                   request deadline of the 1 .
                                                                      st
                                                   Positional communication (what we DON’T do) would be doctor taking a
                                                   position of “I work hard around here.  I only want one day off and it’s a month
                                                   away.  If they don’t give me this day off I will make things miserable for
                                                   everyone.  How rude.  I might even quit.”  The supervisor takes the position of
                                                   “I follow procedures.  It’s my job.  I am not giving them that day off because
                                                   they will do this to me every month.  If it makes the doctor want to quit, then I
                                                   am going to let them quit. Whatever!”

                                                   Principled communication (what we do) would be BOTH parties asking the
                                                   question, “How could we get you that day off AND still follow the procedure of
                                                   not remaking the schedule after the vacation request deadlines?”….they work
                                                   TOGETHER and talk to the other doctors.  They get creative.  They do a partial
                                                   day trade on one day and the doctor offers to work an extra half day later that
                                                   week.  All parties are now happy and procedures are still followed.













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