Page 78 - (DK) The Business Book
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                                             NO GREAT MANAGER


                                             OR LEADER EVER


                                             FELL FROM HEAVEN


                                         GODS OF MANAGEMENT








                                             n his influential 1978 book    who have the expertise to solve
          IN CONTEXT                         Gods of Management, Charles   problems. In Dionysus’s “existential
                                         I Handy used the allegory of the   culture,” the organization exists to
          FOCUS
                                         gods of ancient Greece to describe   support the individual’s needs.
          Organizational dynamics
                                         the nature of organizations. Handy   Handy’s typology provided an
          KEY DATES                      proposed that four management    entirely new and original method
          20th century Typologies        styles could be identified, a     for managers to analyze a
          emerge to help management      combination of which are likely to   company’s dynamics, and to
          thinkers sort organizations into   be present in every organization.   understand culturally embedded
          identifiable classifications, and   Zeus represents the “club culture,”   behaviors, biases, and beliefs.
                                         in which relationships with the   However, it soon became clear that
          individuals into distinct types.
                                         leader are more important than   because organizations are vast and
          What motivates each person is
                                         formal titles or positions. Apollo’s   diverse entities, and are seldom
          thought to be determined by
                                         “role culture” is defined by      static, organizational behavior
          their “type.”
                                         functions, divisions, rules, and   evolves over time. Under pressure
          1978 Charles Handy’s Gods      rationality. In Athena’s “task   externally and internally, most
          of Management proposes         culture,” power lies within teams   companies operate in a constant
          that understanding which
          classification an organization
          fits into is key to understanding
          the type of people it contains
                                                 Handy’s Gods of
          and, thus, the way to lead them.     Management reveals              ...but organizations are
                                               different types of              complex at institutional
          1989 In The Age of Unreason,                                         and the individual level.
                                            organizational dynamic...
          Handy puts forward the theory
          of the Shamrock Organization.
          21st century Management
          thinking increasingly
          acknowledges that stylistic        Therfore, typologies can         Effective leadership requires
          typologies are just one of many       still be helpful for           God-like omniscience, but
          methods of understanding and     understanding organizational       no great leader ever fell
          managing companies and staff.      and individual complexity.             from heaven.
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