Page 92 - (DK) The Business Book

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THE MORE A

PERSON CAN DO,

THE MORE YOU CAN

MOTIVATE THEM

IS MONEY THE MOTIVATOR?

IN CONTEXT
When present,
If poorly managed,
FOCUS motivators—such as hygiene factors—such as
Motivation recognition, professional pay, conditions, supervision,
growth, and responsibility—
KEY DATES can contribute to job and security—can increase
1914 Henry Ford doubles satisfaction. job dissatisfaction.
wages at Ford Motor Company
in an effort to reduce labor
turnover. Thousands apply
for jobs with the company.
1959 Fredrick Herzberg
proposes his theory that
Money matters, but workplace motivation is much
“motivators” and “hygiene
more complex than financial reward alone.
factors” lead to satisfaction
or dissatisfaction at work. He
stresses that pay demotivates,
but it does not motivate.
f you were paid more, would Herzberg began to study workplace
2000s “Best Employer” lists
you work harder? The answer motivation in the 1950s while
reveal that the highest ranked
I is probably partly yes, and teaching at Case Western Reserve
companies are often not those
partly no. Higher pay might University, OH. In 1959 he proposed
offering the biggest salaries.
encourage you to move to a new job the “two-factor theory”—that a
2012 Fortune magazine cites or to work a little faster or harder, series of “motivators” encourage job
Google as the best organization but this focus is soon eroded—or satisfaction, while aspects of work
to work for in the US, and it equally, magnified—by other factors, termed “hygiene factors” contribute
also tops the list of employers such as job satisfaction, respect to dissatisfaction in the workplace
from managers, and the challenge if they are poorly managed.
in developing countries,
presented by the work itself.
including India. High salaries
Financial gain can move us Removing dissatisfaction
and a range of perks contribute
to do things, but motivation is more Hygiene factors include working
to staff satisfaction.
complex than money alone. US conditions, job security, relationships
psychologist Professor Frederick with other workers, and salary.