Page 148 - Vogue - India (January 2020)

in

Lead by example

Bodice: “I love Bodice, which I discovered
during the International Woolmark Prize
two years ago. Ruchika Sachdeva perfectly
combines ethics and aesthetics. Her pieces
are timeless, which is always wonderful.”
Laura Strambi: “I have been a fan of
Laura’s classic-with-a-twist style forever. Her
passion for the environment is contagious—
she constantly looks for innovative
sustainable materials.”
Insta-spiration
Figue: “The designer behind the label works
with artisan communities in India, Kenya and
Latin America.”
@mrpatrickdu y,
Behno: “I met Shivam Punjya at The
@rosannafalconer,
Commonwealth Exchange in London, where
@cleanclothescampaign,
he showed a repurposed wool coat that had
@mrspress and
mirror-work done by fi ve T uvaluan women
@ellenmacarthurfoundation
who spent a month on it. It was incredible.”
Gucci and Burberry: “They are measuring
their social and environmental impact while
working to improve their supply chains.”

Need of the hour

“Erasing fast fashion. The name itself indicates that it is the SHUTTERSTOCK.COM
most unsustainable business model ever created, without even
addressing the fact that it is based on slave labour. This will be
the biggest challenge, particularly for the younger generation
born with this as their normality. We’ve been sold the myth that

148 VOGUE INDIA JANUARY www.vogue.in fast fashion is democratic, when in reality it is anything but.”