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doors will be able to perform the task using your newly
designed door handle. You conduct a series of user
tests and iterate on the best solution. As a UX designer
you’re not only interested in a usable door handle. You
want to create something that will encourage people to
open doors and will provide a unique experience. You
want people to open doors twice as enthusiastically as
before. Again, you’ll iterate on the best solution, but
the approach will be broader and the measured result
should focus on the user’s behaviour.
User experience design at its heart is an optimisation:
an iteratively improved solution to a general problem.
UX is the air successful startups breathe.
users As the Centre oF ux design
If the heart of UX design is the concept of constant
iterative optimisation, then the problem is the blood
that the heart is pumping. The problem of your
future users. Spot it, define it, feel the pain it causes
The age of user experience design 21
