Page 80 - ux-design-for-startups-marcin-treder

Despite all this experience, I struggled to put up an

analytical framework for UXPin - my own startup. By

not measuring things properly, We were pushing our

company into the void of lost opportunities, money

and users’ trust. It was a nightmare for me both as an

entrepreneur and a user experience designer.

I started to wonder: if we’re creating The UX Design

App, shouldn’t we be an example of a great approach

to user experience design? Why do we keep failing?

What’s the difference between our startup and my

previous job? The answer was simple: the difference is

fundamental. Startups are just different.

It’s not the difference in team size and revenue

numbers, it’s the difference of dynamics, uncertainty

and your personal feelings.

The latter is probably the most influential. In your

own startup some things are unnaturally hard, because

you care too much. Caring too much brings chaos on

board. Chaos makes the simple complicated. Next

thing you know: you’re in trouble.

80 growTh and design hacking