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Besides, in a startup you’re so busy building that you

sometimes forget about thinking. Ain’t that shamefully

right, fellow entrepreneurs? Who doesn’t get caught by

this vicious trap from time to time? I know I do.

UXPin came a long way – from a fresh product

with problems to current solid traction and amazing

growth in sales. I’d like to share with you how we used

specific metrics to stay focused and really accelerate

our business. Hopefully, it will spare you a couple of

sleepless nights and give your project a proper push.

CrossroAds oF Art And sCienCe

User experience design lies at the crossroads of art

and science. It’s a magical mixture of visual art, hard-

boiled psychology and numbers. Drink it, click your

heels and you’ll soon be in the right place, Dorothy.

User experience design is powerful, but honestly,

there’s not a lot of mystery here. On a very general

growTh and design hacking 81