Page 83 - ux-design-for-startups-marcin-treder

Do the same and your startup will flourish and grow

rapidly. Sounds simple right? Unfortunately, sometimes

the road is unpleasantly rough. Measuring human

behavior in a startup is hard to do and easy to forget.

I’ve recently had a conversation (not the first one of its

sort) on why the results of the work of a very talented

designer don’t bring home the bacon (happy users and

money). The design looks great, most of the decisions

are backed up with reasonable argumentation, it’s

shiny, personal and seems to be clever. What could be

wrong? Why doesn’t it simply fly?

It’s very easy to lose faith in the designer’s talent, the

users, or, God forbid, the design itself. Too easy. We

have this inner urge to blame, but believe me - that’s

not the right path to take. This shiny design might

have a certain value, it just doesn’t perform well

enough. Blaming the designer would only obscure the

picture. Perhaps we’re just one small tweak away from

a great-looking, high-performance interface. How

could we know this, if not by carefully measuring

performance, gathering the right data and drawing a

growTh and design hacking 83