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valid conclusion?

Make sure that you know what your design is

supposed to do (choose one main thing to start with),

choose one metric that can tell you if people succeed

and measure it. The numbers don’t look too good?

Try to figure out what’s going wrong (classic usability

testing might come in handy) and correct it. It’s almost

always that easy.

Measurement is a habit that you need to grow and in

time you’ll get better and better at choosing the right

things and ways to measure them. Your startup will

flourish.

In our story, the particularly talented designer,

didn’t measure and didn’t optimise his designs. No

wonder there was no bacon at the table. He remained

unsuccessful because he forgot about one ingredient

of our magical mixture of user experience design - the

numbers - a measurement of user behaviour. That’s the

easiest way to fail.

84 growTh and design hacking