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You don’t want to copy his approach. Especially when

your business is at stake.

to MeAsure or not to MeAsure?

Big players measure a lot. Every step a user takes, every

tiny business occurrence, cash flow... no doubt they

gather powerful data and it costs them a lot. Dozens

of analysts are using every working hour to measure

everything that’s measurable.

I assume, as an entrepreneur, you can’t afford an army

of analysts. I’m pretty sure you have a lot of things

worth measuring, but not nearly enough people and

time to measure them.

Don’t worry. That’s not the problem.

Measuring too many things is paralysing for just about

any company and it’s a death walk for a startup. You

measure to validate decisions and decrease the risk of

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