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SEO Workflow

In your Rank Tracker project, copy all keywords you’ve got by now. Go to the

Keyword Combinations research method and select the Word Combination tool
from the drop-down menu. Paste your main keywords into the first box and

enter the relevant brand names and/or locations in the two other boxes — these
will be mixed with your keywords and produce lots of long-tails.

Step 3: Choose the most efficient terms

At early stages of keyword research, the two crucial factors to look at are

keyword demand (aka number of searches) and competition. The former is
the number of times the keyword is searched for monthly, and the latter is the

number of sites competing for the term in search engines’ results.

Search volume to competition ratio lies in the basis of Rank Tracker’s KEI
(Keyword Efficiency Index) formula. The index will let you quickly single out

keywords that can bring you lots of visitors — while being comparatively easy to
rank for.

As Rank Tracker finds keywords for you, it’ll automatically collect their efficiency
stats so you can easily spot terms and topics with the biggest potential.

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