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SEO Workflow

up in the top results, and help you decide which page of your site you should

target each keyword group with.

How-to 1: Switch to the Keyword Difficulty tab. Pick a keyword group you’ll be
analyzing and select all keywords within it. Navigate to the Keyword Difficulty tab

and hit to calculate the value (mind that the check may take a while,
depending on the number of keywords you are updating the value for). The

higher the score, the more SEO work it’ll take for you to unseat your competitors.

Tip 1: Analyze individual competitors’ scores. Take a look at competitors’
individual scores and go through the detailed SEO analysis of each site to

uncover your competitors’ strengths and weaknesses and see what it is exactly
that makes them rank high for the term. Below, you’ll see the same metrics for

your own page (the one that is found in the SERPs for the keyword or the one
you’ve matched to the keyword), so you can see how different aspects of your

SEO compare to competitors’.

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