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SEO Workflow

Tip 1: Use multiple research methods. Repeat the process for other research

methods if you feel you could use more keyword ideas — each method will
generate from dozens to hundreds of new suggestions.

Ranking Keywords: discover the list of keywords a site is currenlty ranking
for. You may analyze either your own website or run search for any of your

competitors.

Keyword Suggestions: get keyword ideas from the most popular online
tools such as Google Adwords Keyword Planner Tool, Keyword Discovery,

and Yandex WordStat.

Autocomplete Tools: keyword ideas will be taken from suggestions
provided by autocomplete tools of Google, Bing, Yahoo, Yandex, YouTube,

and Amazon.

Related Searches: find keywords and phrases that might relate to your

initial keywords and that people often search for in Google, Bing, and Ask.

Domain Research: get the list of keywords that a website is very likely
trying to promote for (Google AdWords by Target Page, Google Search

Console, Google Analytics, Competition TF-IDF Explorer).

Related Questions: find out the most popular questions that people ask in

the Internet using your target keywords.

Keyword Combinations: find all possible combinations and misspelled
variants of your target keywords.

Note: All the keywords found with any of the keyword research methods will be

automatically stored in the Keyword Sandbox module (Keyword Research > Keyword
Sandbox). You can revisit this keyword archive a multiple times to continue your

work on keyword ideas.

Tip 2: Add local modifiers and brand names. Some of the keyword suggestions
you just got may appear way too general — especially if you’re just starting out

with SEO for your site. It’s a good idea to make the keywords more specific and
relevant to your particular business by combining them with local modifiers and

brand names.

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