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SEO Workflow

Find the most profitable keywords

(with the help of Rank Tracker)

Discover traffic- and sales-generating keywords that are easy to rank for

Looking for a product or service, your potential customers turn to search
engines. They type in a search term, or a keyword, and find your site in the top

results — provided you’ve invested some serious SEO effort into this particular
term.

But as people’s habits vary, they can use hundreds of different word

combinations to describe one and the same thing. That’s why the starting point
of any SEO campaign is finding all keywords people may use and picking the best

ones to focus your SEO work on. Here’s how the process goes:

Step 1: Decide on your seed keywords

Seed keywords are terms that will be used as base keywords in your keyword

research. Rather than coming up with the terms yourself, you can get your seed
keywords collected in Rank Tracker right upon project creation from Google

AdWords and Analytics.

How-to: Let Rank Tracker do the initial search. Run Rank Tracker and create
a project. Click Authorize Google AdWords Account at Step 2 and enter your

credentials for Rank Tracker to fetch keyword suggestions that are relevant
to your site’s content. Hitting Authorize Google Analytics Account will get you

keywords right from Google Analytics — the ones that are already bringing you
traffic. Click Next once access has been authorized — you’ll now see a list of 30

keywords, fetched right from AdWords and Analytics.

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