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SEO Workflow

while to rank high for the term.

Tip 2: Select keywords with the best KEI out of the remaining ones, and ignore

the ones with the worst — these are the terms with crazy competition and not-
so-many monthly searches, so optimizing for them is hardly worth the effort at

this point.

Tip 3: While moving your keywords, you can choose a particular keyword
group for them. Further, in the Target Keywords dashboard, you will be able to

fine-tune your keyword groups. You can automatically regroup your keyword
groups according to different levels of semantic similarity, so you can focus

on entire topics instead of individual terms, and easily manage and navigate
through an uncluttered, organized workspace.

If you need to reorganize the groups a little, you can merge several groups

into one (by selecting the groups, right-clicking the selection, and hitting Merge
groups), or move keywords from one group to another (by selecting the keywords

you’d like to move and hitting the Move To Another Keyword Group button). Plus, it
is possible to ungroup or delete your keyword groups.

You can also do the same operations with keyword groups in Keyword Sandbox

prior to moving them to Target Keywords.

Step 4: Analyze keyword difficulty

By now, you have a list of terms with promising KEI values and relatively low
competition under Target Keywords > Keyword Map. It’s time to calculate Keyword

Difficulty and see if the competition is not just low in numbers, but also not that
high in quality. When Rank Tracker calculates Keyword Difficulty, it looks at the

10 top ranking pages for every term and analyzes all kinds of SEO stats about
each page: the number of linking domains, on-page optimization rate, Alexa

rank, social signals, domain age, and others.

Keyword Difficulty will let you estimate the work required to get your site to show

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