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SEO Workflow

You’re all set to start optimizing!

Congrats — you’re done with keyword research! In the perfect world, you’d be
looking at a list of high-KEI, low-difficulty Buy Now keywords, but — bummer! —

the SEO world is no bed of roses. That keyword that screams ‘Profit, profit, profit!’

has a difficulty score close to 100, and that one with a promising KEI is unlikely to
ever lead to a sale. Ugh, where do you start? The answer’s simple: start small.

1. Stick with the keywords with lower difficulty scores first — most probably,

those won’t be the outright Buy Now kind of terms, but they may well have some
profit-generating potential anyway. Think digital camera descriptions, or camera
brands. The customer’s looking for information — so they can make up their

mind on a certain product and probably make the purchase. That’s where you

step in — give them the info they are looking for (and perhaps a tiny little push)
so that they stick around on your site and hopefully end up placing an order.

2. Once your site has gained search engines’ trust and respect, and you have

grown more SEO-savvy, you’ll be able to move on with keywords with more
selling potential (thank God you tagged them!), higher difficulty scores and
competition values — after all, the big top-10 guys were once out of the top 100

as well!

Remember, doing thorough research and seeing results will take some time, but
it always (as in, always) pays off.

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