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SEO Workflow

Step 5: Build a keyword map

Now that you’ve picked the most cost-effective target terms for your SEO
campaign, it’s time to build a keyword map and distribute your keyword groups

between your site’s pages.

How-to: Assign keyword to pages. Go through your keyword groups and
assign them to specific landing pages you’re going to target these groups with.

To do that, select the keywords you’d like to assign to a page, and hit the Assign

Keywords To Landing Page button. This way, Rank Tracker will associate specific
pages of your site with the keyword groups of your choice, letting you know if
a different page of your site appears in search results instead of the intended

page. Under the Landing Pages tab, you’ll be able to easily navigate through your

keyword map by landing pages’ URLs to instantly see all keywords associated
with any given page.

Tip: Consider Keyword Difficulty when creating your keyword map. As you

assign keywords to landing pages, remember to consider the terms’ Keyword
Difficulty. You’ll typically want to target the most difficult terms with the
stronger pages of your site that have more backlinks pointing to them (e.g., your

homepage).

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